This entry was posted on January 17, 2014.
Almost all of the things we purchase have a limited lifespan in terms of their fashion ability. They might remain functional, but it is inevitable that most of the things buy will at the very least go out of style at some point in the future. But every once in a while, there is a type of product or product innovation that comes along and actually becomes a permanent part of the landscape.
Over the course of the past decade, we have seen that men’s slim shirts are actually very likely to become one of these products. And it makes perfect sense that they would stay around for a while, given the simplicity to their appeal. Simply put, a properly fitted shirt is more attractive and appealing to the eye than an ill-fitting piece of clothing.
Surely, there will be fluctuations in taste as the years pass, but like a white t-shirt or a pair of regular-fit blue jeans, some piece simply have what it takes to remain relevant. The secret of the slim shirt is that it is not actually about the slimness of the shirt at all, but rather about how well the shirt fits the man. Unlike skinny jeans, for example, the goal isn’t to make a shirt that is as tight as possible, but rather to make a shirt that accentuates a man’s best features; namely the shoulders and arms.
By finding a way to redefine a product that has already withstood the test of time, designers have ensured that this common-sense innovation will have legs within the consumer market for years to come. And by making this innovation the very appeal that draws consumers in the first place – to look better in their clothing – they have appealed to a very wide number of people…the perfect combination for continuing success.